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Overview of Website Hosting
Introduction
- hosting involves sending a web page file via file
transfer protocol (FTP) to a server. Most web servers are accessible by
buying 'web space' from a web hosting company. Hosting your site is a simple
enough technical exercise.. yet your decisions regarding which hosting
provider to use, technical software options and where to host your site, all
indirectly affect web site accessibility and ultimately search engine
rankings. Hosting of a web site of is almost always
overlooked by the beginners. There are thousands of hosting companies, offering
very cheap shared hosting space and the temptation is to just go to the
easiest, quickest and cheapest option. Sometimes this attitude can damage web site business. The general rule for choosing your hosting company is
that you get what you pay for. Quality hosting is a critical to ensure
your target market can actually access your site without it falling over every
other day. Before 'pointing' your DNS settings to a new hosting shared server
package, you must think through your technical requirements such as operating
system support for database, online applications and scripts, stats, email
access and the level of telephone support offered by the hosting company.
Types of Hosting
- there are many different types of hosting for
your website. The main types are as follows:-
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Dedicated Server Hosting - the user pays
the hosting provider to allocate a physically separate server with it own
network functions, security firewall, custom software configuration and higher
bandwidth. The user rents the use of the server and does not own it.
This is generally the most secure, reliable and consequently expensive method
of hosting a website.
Which Country to Host a Site In?
- it is preferable to host your website in the
country you are targeting to sell products and services in. For instance, some UK based hosting companies may simply resell shared
hosting space from USA data centres. The perception when you visit the resellers
'.co.uk' website (with the UK telephone number) is that the reseller must have
UK servers - always remember to check of the DNS settings of the hosting company
before you commit to a contract. Search engines use the primary and secondary
DNS / Internet protocol (IP)
settings of a hosted site (which is a public information) as a ranking factor in the
search results. If the hosting company offers the option for a dedicated IP that
is also worth investing in... this will reduce the risk of a search engines
penalizing your site..... If your website IP is the same as a gambling or adult site
sharing the same server your website is hosted on, your site may be unfairly banned by a
search engine. However, Google have relaxed their position on this scenario
recently commenting on this unfairness. Websites hosted in countries abroad may find
difficulty getting their site even included in geographically orientated search
engines and directories; e.g Google UK's, 'UK only results'. When you are
searching for hosting, try and use terms such as 'business hosting uk' (if you
are looking for a UK based supplier). Conversely, if you type in 'cheap hosting'
into Google, you'll be presented with of thousands of results' or US based
resellers of shared space at ridiculously cheap rates. Beware!. For large
sites with a high expected bandwidth, a dedicated server provides reliability,
peace of mind, security and functionality - however all at a cost.
Software & Services Considerations - most
hosting providers provide a range of supported operating system including
Windows, Linux or Unix. Each operating system restricts the software
application development platforms available in each environment; these include
ASP.net, PHP and Java. In addition, there are usually the following
hosting applications that will allow you to manager your hosting account and
set it up in the way ion you want:-
- Email Accounts (POP3) - this
creates email accounts using Outlook, Eudora, Outlook Express or Windows
Mail. Email forwarding accounts deal with email sent to this
domain, however instead of storing the emails ready for you to download
like POP3 email accounts, email forwarders will automatically forward all
email received to a different email address.
- FTP - (File Transfer Protocol)
accounts allows you to securely upload and manage files to your web space
from your PC. You can setup FTP accounts to only access certain
folders in your storage space and to have restricted access such as the
ability to only read the contents of the folder.
- Sub Domains - you may want
http://subdomain.yourmain-doman.com types names to separate your site our
for geographic interest groups. A domain is an Internet address or URL of
a website.
- DNS Zone Editor - this allows you
to set 'A Records' and 'MX Records' (if you are using an email server from
a 3rd party email provider.
- Database Manager - this allow to
you create a name of a new database and set up users to connect to it
- MIME Types - Multipurpose Internet
Mail Extensions (MIME) is an email standard to configure.
- Custom Error Pages - if a
page fails to display a custom message replaces the blank screen shown by
browsers.
- Statistics - show or hide and view
feedback for a domain.
- Advanced Domain Options
- File Manager - The file manager
provides the ability to manage your account files directly through your
web browser.
- ODBC DSNs - ODBC DSNs provide the
ability to connect to databases using a common name rather than complex
connection strings.
- SSL - SSL allows you to have an
area of your website that can be secured in order to protect your users'
information.
- Web Site Settings - Enable/Disable
support for functions like ASP, ASP.NET, Perl, PHP and Coldfusion.
- Advanced Domain Options - some
additional features to help you manage your domain
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