Guide to Targeting Key Phrases Introduction  - By identifying the right keywords related to your product or service, you can begin to effectively optimise a website around your buyers needs and wants. Use this page to find out about the keyword suggestion tools available.  These tools can be use to identify popular search terms (across all major search engines).   If your sole marketing strategy relies on pay per click advertising then correct keyword selection becomes absolutely essential.   Keyword Suggestion Tools - there are many 3rd party online sites providing keyword suggestion results but most feed from the following search engines and portals:- Keyword Discovery (Trellian) -  Trellian provides an online keyword suggestion tool service called Keyword Discovery which collates of a keyword collects of, analyses keyword of information from over 180 at search engines around the world. Itl provides keyword research of all entries entered into search engines by users as well as measures of competitiveness of those phrases. It also provides industry keywords by vertical sector, seasonal key words used as well as common user spelling mistakes. To use the tool click here.   Google Keyword Tool  -  The Google Adwords keyword suggestion tool of provides similar functionality with some neat extra features. For instance have you can search by analysing a web page to produce a list of relevant search terms. By analysing your potential competitors websites you can get good idea of which terms they have optimised their webpages for. You can also narrow the list down by geography and language to provide a highly relevant list of key phrases.  To use the tool click here.     Google Traffic Estimator - The Google traffic estimator tool can be used to estimated the daily costs of managing a pay per click of campaign using the Adwords System. In particular, it provides details of the estimated sponsored link advert 'ranking positions', the estimated 'average cost per click', the 'number of clicks' and the 'estimated overall cost per day'. This can be narrowed down by specific geography including states and regions within a country. It works by analysing usage by existing advertisers and providing a highly accurate estimate of the future costs of entering a particular market based on budget, geography and key phrase. To use the tool  click here.   Wordtracker FREE Trial  - The Word tracker tool provides a range of keyword search services. This is a paid a subscription service based was in the UK. The keywords universe tool allows you to create a list of relevant keywords. Using this list is allows you to then search for related search terms. From this list you can then dig deeper to see how phrases are intermingled with other longer search terms. The entire list can be emailed or exported to your computer. In addition, Word Tracker provides a keyword effectiveness index which combines the number of times a phrases searched on, with the number of times it appears as a 'result' in search engines - this gives a comparative index of competitiveness.  To use the tool click here