What is Online Marketing?
- in simple terms, Online Marketing or Internet
Marketing describe a set of business strategies and marketing techniques that
are employed to represent a company's overall online marketing objectives. It
describes the practical methods of analysing the market, performance testing
and promotion to ultimately sell products and services using the Internet.
These methods may include professional website design, search engine
optimisation (SEO), affiliate marketing, pay per click advertising, email
marketing, user interactivity, social networking, blog marketing, viral
marketing, and conventional forms of advertising. Internet marketing is as
much a black art as it is a management science (in principle with no right or
wrong answer)... internet marketing techniques and strategies employed to sell
more of Product A may be completely inappropriate if employed to sell Product
B. There are very few professional exams or training courses covering the
complete range of online marketing topics and so much of success is derived
from learning from trial and errors. This site describes the online marketing options available to webmasters or
entrepreneurs, from idea to implementation.. To read a general
introduction to online marketing
click here...
Who Will Benefit From Using This Website? -
This website has been
produced on the assumption that you are a non-technical, business user
(with limited technical knowledge or experience of using the
internet to make money). Consequently, we have limited the technical descriptions and
'jargon' wherever possible and provided simple explanation of common
terms and internet phrases. If you already have a website and some
basic knowledge of how to produce a webpage, this site is ideally
suited to your learning needs. Please feel free to contact
us even if you do not require online marketing professional services.